Dark Side of Cybersecurity: Cybersecurity and Emerging Business Practices in the EU
Giacomo Marzi
This study examines the strategic role of cybersecurity based on survey data from 1,083 managers
across Europe, the UK, and the United States. The findings indicate growing recognition of
cybersecurity as a source of competitive advantage, although firms continue to face barriers such as
limited resources, talent shortages, and cultural resistance. Larger and high-tech firms tend to adopt
more proactive strategies, while SMEs and low-tech sectors display greater variability. Key
managerial tensions emerge in balancing security with innovation and agility. Notable country-level
differences are observed across Europe, the UK, and the United States. Across all contexts,
leadership and employee engagement appear central to closing the gap between strategic intent and
operational practice.